Angelica Guze

Formerly known as Twitter / X Ads Platform.

• Client Onboarding & Support: Provided personalized guidance to clients via phone and email, assisting with account creation, Shopify pixel installation, and documentation. Ensured adherence to platform guidelines and educated clients on X Ads features.
• Led a team of 8 sales professionals, conducting daily KPI check-ins, morning strategy meetings, and afternoon performance reviews. Team regularly exceeded sales goals and improved campaign quality.
• Drove 20%+ account growth through strategic upsell and cross-sell opportunities across X Ads' digital marketing suite.
• Optimized campaign performance by analyzing data trends, identifying key insights, and presenting actionable recommendations to improve ROI and reduce churn.
• Prospected and developed new business, identifying client pain points and offering tailored ad solutions that improved engagement and conversions.
• Delivered consultative sales presentations, overcoming objections and recommending high-performing placements to boost brand presence.
• Collaborated with Customer Success Managers to refine creative strategies and messaging based on data-driven insights, aligning campaigns with relevance, resonance, and recency best practices.
• Conducted live platform demos, highlighting X Ads' AI-powered campaign automation, audience targeting tools, and creative optimization features.
• Built trust-based client relationships through strategic insight, transparent communication, and personalized marketing consultation.
• Designed customized campaign structures aligned with each client's business objectives to drive measurable growth and audience engagement.
• Utilized CRM and analytics tools to monitor account activity, track KPIs, and refine strategy using X AI-driven insights for improved targeting, sustained partnerships, and ROI.

Product affiliation in Mental Health, Psychology, and Business Courses. Mental Health Blog Freelancer.

• Conducted comprehensive SEO audits and developed actionable strategies, enhancing client websites' search engine performance through analysis of site structure, keyword optimization, and content improvements.
• Utilized Canva to design engaging graphics for social media posts, email marketing campaigns, and promotional materials, enhancing visual appeal and brand consistency.
• Monitored social media trends and competitor activity to maintain cutting-edge strategies, proactively adjusting approaches to ensure brand relevance.
• Collaborated with marketing teams to integrate social media efforts with broader marketing objectives, ensuring cohesive campaigns with consistent brand messaging.
• Crafted inspirational content using Canva to attract and engage audiences, fostering a positive brand image and inspiring trust and loyalty.
• Oversaw ongoing analysis of marketing campaigns and provided marketing research, data analysis, and trend research.
• Helped in creating and monitoring UA/GA4 plans and campaigns.

Brand Management and content strategy for diverse clients.

• Implementation and improvement of SEO strategies. Analyzed market data to determine key target audiences and segments.
• Created engaging visual content using Canva to enhance brand presence across platforms.
• Developed tailored content strategies for mental health professionals and budding entrepreneurs.
• Created compelling articles and blog posts on mental health topics, offering valuable insights and practical advice.
• Consulted with startups and small businesses to craft powerful brand narratives highlighting unique value propositions.
• Leveraged platforms like Fiverr to deliver high-quality professional content to a global clientele.
• Monitored industry trends and best practices to ensure content was current and forward-thinking.
• Wrote children's books on the Mental Health niche (Angelica Rockford Books – on Amazon).

• Team Leadership & Development (2019–2020): Promoted to Shore Excursions Manager Assistant; guided a diverse team to exceed sales targets and uphold exceptional customer service. Awarded "Team Lead Inspiration Award, 2020."
• Generated an average of 60–70 daily sales by approaching 200+ guests per day and delivering personalized excursion recommendations based on guest preferences and local knowledge.
• Increased onboard revenue through strategic upselling and cross-selling of excursions, add-ons, and VIP experiences, ensuring profitability and guest satisfaction.
• Delivered persuasive presentations and safety briefings to large audiences, clearly communicating features, value, and logistics of excursions – driving booking conversions.
• Managed end-to-end excursion logistics for large groups including booking, scheduling, and confirmation – ensuring a seamless guest experience.
• Collaborated with local vendors and tour operators to ensure high-quality service delivery and create exclusive guest experiences.
• Provided hands-on guest support, answering questions, offering tailored suggestions, and resolving concerns to maintain high satisfaction throughout the customer journey.
• Partnered with marketing and guest relations teams to promote last-minute offers and special packages, boosting sales and occupancy rates. Awarded for Outstanding Customer Service and Effective Problem Resolution (English & Spanish, 2019).
• Incorporated guest feedback into sales approach, continuously optimizing tactics to improve conversions and strengthen guest relationships.

Managed sales operations and day-to-day business activities for a luxury retail and travel enterprise.